Beauty & Fashion
Designer Lands in LA with $250 — Can He Survive 2 Weeks by Flipping Custom Pieces?
The founder, originally from Chicago, launched Project7Denim in 2019 after leaving a 9-to-5 job. What started as creating clothes for himself quickly gained attention, leading to a successful pop-up shop where everything sold out on the first day.
London-based designer and content creator Project7Denim embarked on a bold challenge starting April 13th: survive two weeks in Los Angeles with only $250, no guaranteed place to stay, and the aim to generate income solely through his craft. By day three, a budgeting misstep and a $200 machine purchase nearly depleted his funds. Undeterred, he allowed his account to go into the negative, stating,
“I can’t go over budget… but I never said I can’t go under it.”
About Project7Denim
The founder, originally from Chicago, launched Project7Denim in 2019 after leaving a 9-to-5 job. What started as creating clothes for himself quickly gained attention, leading to a successful pop-up shop where everything sold out on the first day. The name “Project7” reflects his journey: each piece is a personal project, “7” represents his initial $7 investment and a nod to anime’s “7 deadly sins.” Today, 70% of the brand’s materials are recycled, highlighting sustainability and individuality.
With just one week remaining in this self-imposed challenge and over $3,000 in support from followers, he’s keeping the momentum going — crafting and selling his one-of-a-kind denim pieces, navigating LA’s grind, and documenting every twist and turn. What will the final week bring? Let’s set up an interview with the founder to find out.
Follow along with his challenge journey on Instagram!