BLK Launches #BLKFreedomWeekend to Help Black DC Residents Escape the Inauguration Chaos on MLK Day

As Martin Luther King Jr. Day (and inauguration) approaches, BLK, the leading dating and lifestyle app for the Black community, is addressing this incredibly poignant moment with the launch of #BLKFreedomWeekend.

About BLKFreedomWeekend

With this campaign, BLK wants to offer a unique opportunity for Black DC residents to escape the stress of the upcoming presidential inauguration—coinciding with MLK Day—by providing flight credits to destinations of their choice.

BLK Survey

Survey results from BLK users reveal that 80% of Black DC residents feel anxious or angry about the inauguration, while 41% say they’d prefer to leave the city entirely to avoid the chaos. With #BLKFreedomWeekend, BLK will empower locals to leave the city and celebrate MLK Day on their own terms.

How to participate in BLKFreedomWeekend

Through #BLKFreedomWeekend, BLK will select 10 winners from its DC metro user base to receive flight credits to the destination of their choice. The campaign is designed to help participants celebrate Martin Luther King Jr. Day far from the stress of the inauguration crowds.

Contestants can enter here.

What winners will receive

Winners will have the freedom to choose where they want to go and how they want to spend the holiday—whether it’s visiting loved ones, exploring a new city, or simply enjoying a change of scenery. Participants will also be encouraged to share their experiences on social media, reflecting on how they chose to honor Dr. King’s legacy in their own unique way.

“Our survey shows the emotional toll this weekend takes on our community,” said Jonthan Kirkland. “By giving Black residents of DC the chance to leave the city, we hope to create a moment of liberation—an opportunity to truly celebrate freedom and honor Dr. King’s vision in ways that feel restorative.”