Morehouse College and The Franchise Player Host The Scrimmage Franchise Masterclass & Exhibit

On October 2, 2024, the Franchise Player and Morehouse College presented the The Scrimmage masterclass to bring experts and industry leaders to discuss the secrets to success, challenges, and opportunities in franchising.

About The Franchise Scrimmage Masterclass and exhibit at Morehouse

The Franchise Scrimmage is a premium masterclass and exhibit geared towards getting more minorities in franchising.

At the event, employees, students, faculty, or invited guests participated in sessions from franchisees, lawyers, business development officers, and operation managers.

Keynote speaker

Irfaan Lalani (CEO and Co-Founder of Vibe Restaurants, which owns Whataburger, Wingstop and Little Caesar’s) served as the Guest of Honor and Keynote Speaker for this year’s Fireside Chat.

Fireside Chat

In a mini-tradeshow format, attendees explored products and services from various vendors — which included representatives from leading brands like Cinnabon, Carvel, Auntie Anne’s, Jamba, Moe’s Southwest Grill, McAlister’s Deli, Schlotzsky’s, Sambazon, Chick N Max, and more. The brands provided detailed insights into their franchising opportunities.

Technology innovation

In addition, technology company, Orchatect, showcased innovative solutions that support and streamline franchise operations.

Discussions

The event featured discussions with industry heavyweights including Jerome Johnson (Multi-Unit Franchisee, Dunkin’/Baskin Robbins/Sonic), Randy Hazelton (Concessionaire/Franchisee, Little Azio Pizza, Fresh to Order), Isom Lowman (Multi-Unit Franchisee, The Athletes Foot), and Phillip Scotton (Multi-Unit Franchisee, Ben & Jerry’s/Starbucks).

Founder

The Scrimmage Franchise Masterclass is spearheaded by Tarji Carter, the Founder and President of The Franchise Player. Carter created The Franchise Player to increase franchise ownership within the black community.

Her goal is to provide a clear path to ownership for aspiring franchisees with franchise brands committed to fostering inclusive and diverse environments and providing a sense of belonging.

Check out some highlights below.

The Franchise Scrimmage Highlights