BeautyNBrushes launches social beauty booking directory catered to women of color

BeautyNBrushes has announced the launch of the world’s largest Black beauty booking directory.

The site offers women of color access to a comprehensive listing of over 2,000 professional stylists in 20 cities.

BeautyNBrushes Fills A Market Need

BeautyNBrushes creators say the site fills a market need to consolidate experts in the beauty and styling space who specialize in Black and brown communities.

“We have created a platform that puts our ethnic beauty first in an industry that has historically deemed our beauty needs to be an afterthought,” said Ruth Kusi Asare, CEO and Co-Founder of BeautyNBrushes.

“With my cofounder, Kwaku Watson, I have spent the last two years building a presence in the beauty industry, holding events in Toronto and LA, and curating connections among Black beauty professionals, beauty influencers, beauty businesses and clients.”

Asare and Watson’s work in building an online presence proves the success of the concept: They amassed 167,000 followers on their Instagram page before launching the directory.

The directory showcases pictures and videos of a stylist’s work—far outpacing the typical directories that simply list existing salons.

A solution to a distinct problem

The website offers a unique solution to a distinct problem.

“At this point, it should be no secret that people of color compared to other ethnicities have a more unique set of needs when it comes to beauty, yet other platforms continue to disregard them.”

The creators of BeautyNBrushes says the platform ensures that clients of color are being paired with the right beauty experts, enabling women of color to identify beauty professionals who can best meet their needs.

BeautyNBrushes users can:

• • • search for stylists in their city based on pictures and videos of the professionals work before booking an appointment.
    • save the looks and beauty inspirations they love to their profiles on the site
    • share them with their friends and allow other members to comment and like.
    •  Search for specific categories and find a look they love based on service, location, price and style.

The website offers services from hairstylists, makeup artists, nail technicians, lash professionals and brow experts.

Asare explained, “For our clients, we offer experts in beauty who specialize in black and brown aesthetics. In addition, the platform serves and supports the beauty professionals, connecting them with clients and assisting with the management of the appointments they receive..”

Website

BeautyNBrushes also mentors professionals, helping them find their target markets, providing online tools that help them effectively schedule and manage their businesses.

Visit their website.