Culture
Burt’s Bees Apologizes For Holiday Ad Featuring Black Family Without A Father
Burt’s Bees has apologized for a holiday ad featuring families that many are calling careless and offensive.

Burt’s Bees has apologized for a holiday ad that many are calling careless and offensive.
Burt’s Bees ad causes outrage
The Amazon ad features families in holiday traditional matching pajamas. But if you haven’t seen the ad, you might be wondering what the uproar was all about.
The outrage stems from the company slovenly representing a stereotype. The Black family was photographed without a father, compared to their counterparts pictured.
Apology
The brand tweeted an apology Thursday after receiving a great deal of backlash.
“We are so deeply sorry. We have learned a lot this year about impact and intent. Our intent was never to promote an awful stereotype about black families or to inflict hurt upon anyone. We understand that even so, there is an impact and this image causes harm,” the company said.
Burt’s Bees said real families were photographed and claims that the photoshoot conflicted with the Black dad’s work schedule.
“We promise that this one post is not indicative of our core values, and we hope that you’ll see that by diving deeper into our website and our social channels,” the statement continued.
----------------------------------------------------------
Connect with Unheard Voices on X, Facebook, TikTok, Instagram, YouTube
Download the app on Google Play or ITunes.
----------------------------------------------------------
Unheard Voices Magazine is a news reporting platform covered under Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research.
-
News1 week ago
South Carolina veteran dies on his birthday while saving 13-year-old boy from drowning
-
Black And Missing1 week ago
Update: The body of missing Ohio 13-year-old has been found; her father charged for her murder
-
Crime & Justice2 weeks ago
Twin brothers miss their flight to Boston, later found dead in Georgia mountains
-
Health & Wellness2 weeks ago
21-year-old man becomes first in New York to be cured of sickle cell anemia
-
Crime & Justice2 days ago
Authorities release cause of death for Kei’Mani Latigue
-
Education1 week ago
Teacher ordered to remove inclusive signs from classroom; GoFundMe raises more than $15k to support diversity and inclusion
-
In Memoriam5 days ago
Brothers from New Jersey killed in Philadelphia highway crash
-
Culture4 weeks ago
Altadena family spanning generations lost 20 homes in Los Angeles wildfires