Connect with us

MuBiz With Dr. Kenneth Love

MuBiz With Dr. Kenneth Love : The Co$t of FREE

Rarely has there been a point in the Music industry and its related business processes from musicians’ perspectives, whereby, the corporate element of the industry wasn’t perceived as shaky-baky, at best, in respect to artists earning an acceptable income.

Dr. Kenneth Love

Published

on

False Ideologies of Both Major & Indie Artists
Photo by Kai Pilger: https://www.pexels.com/photo/black-wireless-headphones-on-gray-electronic-keyboard-1128440/

Rarely has there been a point in the Music industry and its related business processes from musicians’ perspectives, whereby, the corporate element of the industry wasn’t perceived as shaky-baky, at best, in respect to artists earning an acceptable income.

Ironically and consequently, commercial musical artists today spend much of their time, in fact, most of their time proverbially beating their heads against the wall with trying to figure out how to get their loving and adoring fans to, literally, pay for their music.  Therefore, it has become imperative that musical artists create alternative ways to sell their music.

That alternative creativity must first begin with musical artists not only admitting but coming to honest terms with themselves that the music industry as well as how music fans see and respond to it today, in particular, has metamorphosed with no return to the processes of yesterday or yesteryear.  In short, in an industry-wide effort to acquire the much divided attention of music fans, so much music has been given away that many (if not most) people today feel a loss at paying 99 cents for a digital download.

I believe the grandfather of this sort of thinking may actually have begun with those enormous Columbia House mail order music giveaways back in the 1980s.  With compact disc sales ever spiraling to a bottomless pit, largely due to today’s personal economics, more often than not, the digital download is as good as it’s going to get in the foreseeable future for most musical artists.

Therefore as I see it, today artists, primarily, have two main choices in benefiting financially from their music while eliminating the ‘co$t of free’ scenario, which are;

See also  10 Things That Scare The Hell Out Of Me On Stage (As A Performing Musician)

Subscribe to UVM

* indicates required

Intuit Mailchimp

1.    Use, at least, a number of your absolute best singles as giveaways in their entirety to convince music fans to take a risk on your complete release, even if that means their strictly purchasing the rest of your music via downloads.  And, for your songs that are, at least, three minutes in length, why not allow the listening time to be a minute long, as opposed to the standard thirty seconds of listening time that are generally allocated by online music distributors.  The information in this paragraph likely works best for NON-performing or touring musicians.

2.    For regularly performing and touring musicians, however, the listening times of artists’ music might ought to extend to the point of fans being able to enjoy the entire repertoire in order for artists to be more deeply embraced during their live performances.  With fans utmost awareness of each song, the impulse to purchase the actual hard copy as a compact disc should automatically be generated by many fans attending artists’ concerts.

In summary, today, each artist must decide on, at least, one of the above two perspectives and on how he or she is going to adopt and execute it.  Upon reviewing it, you will note that each process contains some degree of psychology built into it in order to convince the fan to make a purchase of the music.  If I were a racehorse better I, personally, would bet on Horse #2 as a winner due to several factors…1. the granting of the music lover to experience the music in its entirety upfront,  2. the opportunity for the artist to earn live performance income by creating a live performance demand through the free listening granting of the music and,  3. the further opportunity for the live performing artist to sell the physical compact disc at his or her performances.  Very often, the co$t of FREE is merely measured in the event of time.
______________________________________________________

See also  #AskRude (Follow up): She Was Into Me Until She Found Out I Was Bi

Editor’s Note: Dr. Kenneth Love is a writer/author, Jazz musician/recording artist, and international promoter and publicist.  Learn more about him, MuBiz at http://www.1waypr.com and http://www.kennylovejazz.com


----------------------------------------------------------
Connect with Unheard Voices on Twitter, Facebook, TikTok, Instagram, YouTube

Download the app on Google Play or ITunes.
----------------------------------------------------------
Unheard Voices Magazine is a news reporting platform covered under Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research.

MuBiz With Dr. Kenneth Love

10 Things That Scare The Hell Out Of Me On Stage (As A Performing Musician)

As opposed to the usually informative element that appears in my articles, I have taken the liberty of diverting from that particular element for this month, as I wish to convey a major concern that I find troubling at the most inconvenient of times and, namely, during performances.

Dr. Kenneth Love

Published

on

Stage
Photo by Kaique Rocha: https://www.pexels.com/photo/man-playing-jazz-guitar-379962/

As opposed to the usually informative element that appears in my articles, I have taken the liberty of diverting from that particular element for this month, as I wish to convey a major concern that I find troubling at the most inconvenient of times and, namely, during performances.

Now I suppose that most entertainment artists, at some point in their careers, have been accosted with stage fright.  And I venture to say that this sentiment occurs at the beginning of most such careers.  And as I had taken a twenty-year sabbatical from performing to represent fellow artists in promotion and publicity of their careers, upon returning to performing, I believed that I would experience a major fright of stage.

However, that was not the case.  In fact, upon taking the stage again, it was as if I had not missed a beat (pardon the pun) with how comfortable I was on the stage once more.  And after realizing that the normal performance stage fright experience was nowhere on stage with me, my only regret became how long I had remained off stage.

However, since returning to the stage, there exists a new element of the stage that gravely concerns me.  And, the more people in the band with me at any given time, the more grave the concern can tend to be.

As such, I have elected to list ten incidents that I have borne witness to and experienced at some point that may serve to inspire my exodus once more from live performance, in the interest of safety, security, and other such nonesuch.

My 10 New Stage Fears:

1. A drummer who brings a single pair of sticks to the gig, then breaks one of them (“I can use this broken one to stab Dracula.”).

See also  Today’s False Ideologies of Both Major & Indie Artists

2. A guitarist who plays an entire song a half-step up and I can’t get across the stage to tell him so (Ridin’ a little high, aren’t you?).

Subscribe to UVM

* indicates required

Intuit Mailchimp

3. A 4-string bass player who breaks one of them, with no backup bass to switch out (” High time for that 5-Stringer, if only for the reserved string.”).

4. A lead vocalist who forgets an entire second verse (Alzheimer’s, or Dementia?…Your Choice).

5. Any player who is overly accompanied by either Mr. Jack Daniels or Mr. Jim Beam (Sic!).

6. A fight that I see break out in the audience, with a subsequent brandishing of glistening metal in the air in the form of…not a knife, but in the form of an L or the number 7 (“Hit the Deck!”)

7. My missing Bass after the show (Once arrested, an apology campaign ensues…”Bass-ically speaking, I believe I picked up your bass by mistake, Sir.  Will you drop the charges please?”).

8. An unfamiliar request titled “Roley Poley, Gotcha In Ya Holey” from a drunken 300-pound, 6 feet-5 inch guest who also insists on singing it on stage with the band (“I know it!  I can sing it BETTER than your d-mn lead singer!”)

9. A snuff-dipping, tobacco-chewing woman who has a maximum of 10 teeth, and who has just thrown her panties on stage (“Uh, ma’am, that’s so 1970s.  Janitor!  Housekeeping!  Fireman!”)

See also  10 Things That Scare The Hell Out Of Me On Stage (As A Performing Musician)

10. A constant knock at the rear stage door as we sing Paul McCartney’s “Let ‘Em In.”).
_______________________________________________________
Editor’s Note: Dr. Kenneth Love serves the Entertainment industry as a musician/recording artist, writer/author, promoter/publicist, and career consultant.  For more details about him, visit his websites at http://www.kennylovejazz.com and http://www.1waypr.com.


----------------------------------------------------------
Connect with Unheard Voices on Twitter, Facebook, TikTok, Instagram, YouTube

Download the app on Google Play or ITunes.
----------------------------------------------------------
Unheard Voices Magazine is a news reporting platform covered under Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research.

Continue Reading

MuBiz With Dr. Kenneth Love

Today’s False Ideologies of Both Major & Indie Artists

Major artists attempt to maintain a hierarchy level in appearance to both their public audience as well as to their competing independent artists in their effort to thwart what has now become a social reality.

Dr. Kenneth Love

Published

on

False Ideologies of Both Major & Indie Artists
Photo by Kai Pilger: https://www.pexels.com/photo/black-wireless-headphones-on-gray-electronic-keyboard-1128440/

Though the title of this article readily explains what it is about, I would like to open it with a personal experience… personal to the point that the subject of this opening paragraph is my cousin, but not just any cousin.  He is, otherwise, a Hollywood actor who has appeared as a major guest star for hour-long dramatic television series, made numerous guest appearances on comedy sitcoms, has appeared in major blockbuster films, and the list goes on and on and on.  He is also a formidable stage actor.  And if you are an avid television viewer or a major film buff, I cannot only assure you, but I can GUARANTEE that you have seen him, as he was a prominent celluloid fixture from the mid-1980s to the early 2000s.  In short, the video screen couldn’t get enough of him and his presence.  There…there’s the opening set-up.

Since my cousin is also formally educated in theatrical arts and, until recently, spent over twenty-five years in Hollywood, during one of our conversations, I inquired if he ever considered writing or directing, as this is a natural segue in the interest of survival and competitiveness for many actors when demand for their acting skills, for whatever reason, begins to wane.  His response was along the line of, “No, Kenny, I’m an actor…I prefer to leave the writing to YOU guys.”  Some time later, surprisingly, he decided to relocate from Hollywood at quite a distance to the South, with his proclaiming that “the South is the new Hollywood.”

 

The sad part is that since I’m not in the Film industry in a major way, he believes I believe his reason for relocation.  For the record, pardon the pun, I don’t believe it…at least, not wholeheartedly, as I feel that 99% of his reason for relocation was a combination of his receiving less roles as well as his need to return to care for extensive family real estate.  I’ve wanted to reveal to him how I’m not buying his story, but why ruin the upcoming family reunion with the distinct possibilities of loud screaming and furniture moving?  To be clear, and to utilize an already overly used cliché, both action as well as inaction speaks volumes that are louder than words.

See also  Something Worse Than AIDS?

Similarly to my cousin’s attempted presentational status to the public, both major and independent musicians and recording artists attempt to hold on to ideologies of yesteryear’s version of the Music industry albeit quite differently in their reasoning in their ongoing pursuit of maintaining relevance of their careers within the Music industry.

MAJOR ARTISTS

Firstly, let’s look at how major-label artists attempt to present and maintain their false ideologies.  Major artists attempt to maintain a hierarchy level in appearance to both their public audience as well as to their competing independent artists in their effort to thwart what has now become a social reality.  As an example, when visiting most major label artists’ social network pages, I have found that directly “friending” or “connecting” with them is not possible or is disallowed.

However, they are readily accepting of as many “likes” as their pages can receive and hold.  Again, this gatekeeping act is from a page straight out of the past “old school” playbook of doing things in the entertainment industry at large, whereby, the general public had very limited access to entertainers.  However, the wise ones among this particular crop of today’s musicians and recording artists readily understand that the music industry has evolved, is evolving, and will continue to evolve in the future.  And if artists are to continue maintaining both relevance and presence, they will, indeed, need to graduate from “Old School” in this particular aspect.

And to graduate from this particular aspect of the “Old School” mindset, they will also need to first pass the “Deceit Unwarranted 101” course before receiving their proverbial diploma, whereby, they continue to pretend they are selling millions upon millions of compact discs weekly, as opposed to, in reality, their only selling simple downloads in their effort to convince (translated “hoodwink”) the public at large.

I watched the words come out of singer/dancer Beyonce’s own mouth (clearly, one of the biggest-selling and most popular artists of all time) when she herself revealed the fact that CDs (compact discs) are not only selling slowly, but lowly, and are on their way out…permanently.  While this fact has been tossed around now for several years by music industry corporate types, music journalists, music “talking heads,” etc. and while largely ignored by artists, Beyonce’s revelation as a compelling major artist did my business “heart” good to hear it from someone of her immense stature.

INDEPENDENT ARTISTS

Secondly, let’s visit how independent artists also attempt to present, maintain, and hold on to their false ideologies, if only to and for themselves.  A handful, believe it or not, still believes in the bygone era of the now broken down and, practically nonexistent major label system, and is ever actively still pursuing it.  Again, unbelievable.  The remaining majority, however, has allowed itself to be fooled by the online presence affectionately known as the Internet.  As opposed to seeking professional business assistance in the forms of promoters and publicists to help market, promote, publicize, and advertise their music, independent artists have falsely ideologized that they can save a ton of money by doing it all themselves, which could not be further from the truth.

Again, the old adage, “Action or inaction speaks louder than words,” rears its ugly head once again to force them to quickly realize that not only does their attempted do-it-yourself approach now requires a lot of additional work for which they had not planned or self-educated, but their embarking on the D-I-Y execution also requires a lot of different types of efforts that must be executed simultaneously for both effectiveness and success.  Additionally, they are forced to face, yet, another staunch reality…that the Internet does not readily extend its do-it-yourself cultural courtesy to artists.  When delving in proverbial unchartered business waters of the Music industry, independents are, eventually, forced into accepting that they are proverbial fish swimming upstream and against the grain, particularly, on national and international geographical levels and scale.  As with major artists, wise independent artists will elect to seek out professional promoters and publicists who are familiar with the aforementioned areas of the Music industry in which artists are not.

See also  #AskRude: She Was Into Me Until She Found Out I Was Bi

In summary, false ideologies are counterproductive to anyone who chooses to embrace them and forego truth, but especially to creative artists.  Because in the end, while creative art can be and is often enjoyable and pleasurable, it does not fall in most categories of “need” in the interest of public consumption, whether physically or psychologically.  Creative art is not a life-saving product, service, or resource that the public must have in order to survive.  And any artist who chooses to become and remain encased in the false ideology bubble of creative art will, at some point and assuredly, experience firsthand, its burst.
________________________________________________________

Editor’s Note: Dr. Kenneth Love is a writer/author and musician/recording artist.  Learn more about him at www.1waypr.com and www.kennylovejazz.com


----------------------------------------------------------
Connect with Unheard Voices on Twitter, Facebook, TikTok, Instagram, YouTube

Download the app on Google Play or ITunes.
----------------------------------------------------------
Unheard Voices Magazine is a news reporting platform covered under Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research.

Continue Reading

Facebook

Tags

Archives

unheard voices shop
unheard voices on google play unheard voices on itunes

Trending