Business
OWN greenlights first-ever ‘Belle Collective’ spinoff Belle Collective: Birmingham
The network will premiere a new season of Belle Collective on Friday, February 13 at 8pm ET/PT, alongside the launch of Belle Collective: Birmingham, led by beauty mogul and entrepreneur Stormi Steele.
LOS ANGELES – OWN announced a major expansion of its hit Belle Collective franchise for 2026, unveiling the series’ first-ever spinoff and confirming the return of its top-rated Friday night show. The network will premiere a new season of Belle Collective on Friday, February 13 at 8pm ET/PT, alongside the launch of Belle Collective: Birmingham, led by beauty mogul and entrepreneur Stormi Steele.

OWN
OWN Expands Its #1 Friday Night Franchise
As the franchise grows, OWN continues to spotlight dynamic southern women who embody ambition, resilience and the power of Black female entrepreneurship. The network emphasized that Belle Collective remains a defining series for its brand.
“Since its debut, Belle Collective has become a defining series for OWN, captivating audiences with authentic storytelling and celebrating the strength, ambition and brilliance of Black women in the South,” said Tina Perry, President of OWN. “We’re proud to expand this powerful franchise and introduce compelling new narratives and dynamic personalities from Birmingham.”
Stormi Steele Leads the First-Ever Belle Collective Spinoff

Stormi Steele (Credit: Courtesy of Stormi Steele/OWN)
Meanwhile, Belle Collective: Birmingham marks the franchise’s first expansion into a new city. Stormi Steele, known for her success on Love & Marriage: Huntsville, steps into the spotlight after a focused two-year break spent scaling her multimillion-dollar brand, Canvas Beauty.
As the series begins, Stormi reconnects with Birmingham’s rising class of influential southern Belles. Together, they aim to elevate the city’s growing beauty and business landscape. Stormi must navigate Birmingham’s tight-knit social circles while forging alliances with:
- Amber Jones, her strategic CFO
- Tiffaney Jones, a driven entrepreneur
- Funmi Ford, a marketing strategist
- Synetta Hawkins, a model and marketer
- K’La Inman, a talent manager
Original Belle Collective Returns with High Stakes
Additionally, the flagship Belle Collective returns February 13 with new drama, shifting alliances and personal turning points for the Jackson-based Belles. The cast includes Kerri Paul, Lateshia Pearson, Latrice Rogers, Marie Hamilton-Abston, Selena Johnson and Tambra Cheri.
As the season opens, the women face life-changing challenges:
- Lateshia reaches a breaking point in her marriage to Glen and chooses to prioritize her well-being.
- Marie confronts a painful betrayal after discovering Cedric’s infidelity.
- Latrice celebrates the booming success of her restaurant, Taste, but soon faces a serious health scare.
- Selena races to finalize her wedding plans while navigating a tense house hunt with Mike.
- Kerri battles financial setbacks as her third Brick and Spoon location struggles.
Then, tensions explode when Lateshia and Latrice’s long-simmering feud erupts during Selena’s 50th birthday celebration, sending shockwaves through the group.
Belle Collective Continues to Dominate Ratings
Last October, Belle Collective ranked as Friday night’s top original cable series among African American women 25–54. As a result, OWN secured the #1 spot among cable networks without news or sports in the same demo.
Production Details
Kingdom Reign Entertainment produces both Belle Collective and Belle Collective: Birmingham. Carlos King serves as executive producer for both series.
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