NXT Awards return to Atlanta Oct. 25

The NXT Awards will return to Atlanta on Oct. 25, bringing artists, creators and digital personalities together for the second annual ceremony at the Coca‑Cola Roxy.

The show is presented by independent streaming network Now That’s TV and will stream live on the platform and on YouTube. Select tickets are available through the event website.

2nd Annual NXT Awards Performers and Programming

Media personality Tia Kemp will host this year’s ceremony. Scheduled performers include BossMan Dlow, Saucy Santana, Boston Richey, Pretty Ricky, Soulja Boy, and additional talent featured across Now That’s TV programming.

The event will feature more than 15 award categories, along with red carpet arrivals, VIP activations and fan‑focused experiences throughout the venue.

Shift in Atlanta’s Fall Entertainment Calendar

The awards return during a notable change in Atlanta’s October entertainment lineup. The BET Hip Hop Awards remain suspended, and ONE Musicfest is on pause until 2027. With those events absent from the calendar, the NXT Awards now serve as one of the city’s primary cultural gatherings scheduled for late October.

About Now That’s TV

Founded in 2021 by Teleau Belton, Now That’s TV has expanded from unscripted programming into talent discovery, interactive entertainment, live events and boxing.

Belton said the 2026 ceremony reflects the network’s broader development.

“Last year showed we could create something people wanted to attend. This year builds on that foundation,” he said.

Voting for award categories is underway. Updates are available through @thenxtawards and @nowthats_tv.