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Howard Univ Alums Open “The Moor”, A Hotel Paying Homage To Black Culture

Howard University alums launch “The Moor”, an upscale 10-room hotel in New Orleans, Lousiana paying homage to black culture.

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Howard Univ Alums Open "The Moor", A Hotel Paying Homage To Black Culture
Marcus Carey and Damon Lawrence of Homage Hospitality (Photo credit: Kim Davalos)

Howard University alums have launch “The Moor”, an upscale 10-room hotel in New Orleans, Lousiana paying homage to black culture.

Howard University alums collab on business endeavor

According to blavity.com, while attending college Howard University alum Damon Lawrence worked in the hotel industry as a front desk agent, and decided he wanted to venture into entrepreneurship by owning hotels one day with one exception, his business would cater exclusively to black culture.

Black culture leads American culture and American culture leads global culture, so [we] think it’s time a hotel property reflected the best of black culture,” said Lawrence.

The Moor hotel

Lawrence, along with his business partner and co-founder of Homage Hospitality, Marcus Carey (also a Howard alum), opened the doors to The Moor in New Orleans, Louisiana, this week.

The upscale 10-room hotel pays homage to the Moors of North Africa through its architecture aesthetic. (You can use the promo code “Launch” through July 4th for 60% off your stay.)

The duo plan to open locations where black “culture is thriving;” such as Washington, D.C., Brooklyn and Detroit.

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The venture after The Moor Hotel

Their next venture is to open a 102-room property called The Town Hotel in Downtown Oakland by 2019. Even sooner, they plan to launch another property in the Treme section of New Orleans called The Freeman; it is known as the first place in the U.S. black people could purchase property.

“We want to go everywhere that culture exists and thrives, so there’s plenty on the plate”, Lawrence says.


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Unheard Voices Magazine is a news reporting platform covered under Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research.

Unheard Voices is an award-winning news magazine that started in 2004 as a local Black newsletter in the Asbury Park, Neptune, and Long Branch, NJ areas to now broaden into a recognized Black online media outlet. They are the recipient of the NAACP Unsung Hero Award and CV Magazine's Innovator Award for Best Social Justice Communications Company.

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