A Shining Star Worth His Crown

Coming out of Minneapolis, Minnesota by way of Dallas, TX; 24 year old designer, Nijm, has always made it his job to stay ahead of fashion and stand out from the rest.

He never really followed trends. Instead, he set them and a lot of people began to respect his fashion sense.

About Stars and Crowns

Nijm decided to start, Stars and Crowns, because he loves clothes. He wants to see if he can duplicate the success of some of the people he looks up to in the apparel industry.

As the creator of the apparel line, Stars and Crowns, he is making sure to keep up with the supply and demand of creating a new look for all to wear.

Established in March of 2012, Stars and Crowns, is creating a following which quickly caught on overnight. Nijm has a fascination for all things royalty and everything which a crown represents.

So combined with his fascination and the meaning of his birth name, Nijm; which means king, chosen one, and star he created the Stars and Crowns label.

As Nijm puts it, everyone wants to be either a King or Queen. So, he had the feeling that it would be definite for all to respond to the launch of  Stars and Crowns.

When Nijm speaks of the “stars” in Stars and Crowns, he is not referring to a celebrity status. Instead, to the actual stars in the sky.

Everyone knows that the stars in the sky shine brightest at its darkest hour. This is what Nijm aspires to do.

Nijm’s aspiration of shining is a living and evident commitment. One of the most important things to do when starting a new clothing business is creating a brand that consumers will want to buy and wear.

Nijm on creating the name

Creating a name and design was easy for Nijm. The hard part was getting people to wear the product. Nijm knew going in that not everyone would like his product but he kept pushing and never allowed for discouragement and kept perseverance at an all time high.

So exactly how has Nijm made, Stars and Crowns, a household name? Well it is obvious to say that he has worked extremely hard!

He has his whole city behind him and he realizes if he wants to enter the ranks of the big names, he has to expand beyond his small city.

How does Nijm do this? He’s implemented the strategy of harassment. A hustler’s harassment that is; hitting the Internet, following celebrities, instagramming for 16+ hours and comment repost after repost of

“I WANNA SEND YOU SOME STARS & CROWNS CLOTHING ASAP” at 1,000 or more times a day. While this strategy rarely received any response from celebrities, it did catch on with everyone else who would would see Nijm’s comments. These inquisitive eyes wanted to know all about the brand and before Nijm knew it, he had 500 followers a day after 3 weeks. At present time, he is four months into his release and has been blessed to not experience any of the start up troubles of an entrepreneur/fashion designer.

Celebrities wear Stars and Crowns

As for success, Nijm has had a few celebrities wear his brand. He no longer cares about grabbing celebrity attention. His market is now focused on the average, blue collar, and hard working supporters. He shines when he sees fifteen people in his hometown wearing Stars and Crowns. He has sent shirts to 5 different countries and the thought of people wearing his brand in Europe, Japan, and other places truly fulfills him.

Nijm’s choice of color schemes for, Stars and Crowns, is decided on a 75/25 process. 75% of the schemes are influenced by major sneaker releases while 25% are colors Nijm thinks his consumers will like. Beyond that 75/25 process he asks for customer feedback on what they want to see because he values feedback. Stars and Crowns is hitting the Internet at an unimaginable speed and has influenced Nijm to go beyond T-shirts, tanks, hooded sweatshirts, and a few different styled shirts for women. This fall, September to be exact, he will expand into offering full sweat suits, jeans, socks, and hats as well.

What does the future hold for Nijm? His goal is to be on the same level as the brands that inspired him: Ralph Lauren, Crooks & Castles, Phenom Global, and Famous Stars & Stripes just to name a few. For Nijm the possibilities are endless and he promises to make, Stars and Crowns, the next big brand!

This has been an Unheard eye on Nijm and Stars and Crowns.

For more info and styles visit the website or contact Nijm at [email protected]

<3 K.I.C.K.