Media executive responds to Project 2025 with Project 2030: The agenda for Black America

Readers pushed Project 2030: The Agenda for Black America to Amazon’s #1 New Release, a press release said.

The book, authored by Emmy Award‑winning media executive Sean T. Long, outlines strategies for equity and opportunity in Black communities.

Contributors include civic leaders Dr. Denise Smith, Rev. Johnny Sellers, Shara Morrow, Stephanie Yarborough, Gloria Cooper Blue, and Anthony Clausen Jackson. Clayton Harris III provided the foreword.

Competing Agendas

The release comes as conservative groups promote Project 2025, a plan criticized for proposals to reduce diversity programs and shift civil‑rights enforcement. Project 2030 positions itself as a contrasting framework, emphasizing justice, ownership, and opportunity.

Long said the book seeks to provide measurable strategies. “We can no longer afford to wait for permission to build progress,” he said.

Project 2030 : The Black Agenda Beyond the Book

The official website, OurProject2030.com, offers tools including an Action Lab, block club templates, and a forthcoming Equity Scorecard. Organizers say these resources are designed to help communities track outcomes.

According to the release, faith leaders, educators, and activists plan to host 2030 Talks and form advisory boards. The statement says they will reference six pillars as a framework for local discussions :

• economic empowerment
• educational equity
• health justice
• criminal justice reform
• political power, and technological access

Goals for Project 2030

Organizers say the initiative aims to achieve measurable progress in economic ownership, academic achievement, healthcare access, civic representation, and technology inclusion by the end of the decade.

Author Background

Sean T. Long is a Chicago‑based media executive with more than 30 years in television and community development. He previously authored The Hustler’s MBA: The Business Blueprint of Success and founded the Bronzeville Leadership Institute, a nonprofit focused on leadership and equity.