Black-owned fragrance brand launches collection with JC Penney

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CHEMIN, a black-owned fragrance brand by Atlanta-Based perfumer, November Nichols, has teamed up with department store giant, JC Penney to launch an affordable luxury collection in stores both nationwide and online.

Black-owned fragrance brand comes to JC Penney

The collaboration, which launched today, offers an exquisite array of gender-neutral parfums and body products that celebrate your unique essence.

This includes the affordable luxury collection of signature fragrances, along with body butters, crystal-infused body oils, Vitamin E sugar scrubs, charcoal scrubs, and lotions.

ART Department PR

The only black women brand in the fragrance industry

With CHEMIN (launched in 2017), Nichols is one of the only black women/brands in the fragrance industry. To date, CHEMIN is the only black brand with their own fragrance house (in the entire world).

“I am very proud of our new partnership with JC Penney,” says Nichols.

“As an indie fragrance house founded, owned and operated by a black woman, this is obviously a huge deal — as this is the first time a major retailer has gotten behind a black owned fragrance brand in this way.”

Nichols also trains artisans, as many of them lack the education (not knowing the regulations, guidelines, rules and more in the fragrance industry).

Nichols made strides in that direction by creating activations where people can craft their own fragrance by consulting with master artisans and create scents inspired by themselves.

“Our demand for perfume is strong, but those who want to go from consumer to creator face a challenging path due to a lack of access to education (traditional perfumers typically study in France), capital and mentorship,” says Nichols.

The Fragrance industry

FRAGRANCES are a very lucrative industry that is expected to generate $61.79 billion in 2023 and upwards of $84.02 billion by 2028.

In 2018, 18% of African Americans were buying fragrances, but not entering the industry.

Nichols is looking to make a shift by helping minorities and women start their own fragrance brands.

“Although nearly 74 percent of all perfumers are white, I’m looking to change that.”

Rolling out CHEMIN

The rollout for CHEMIN will include 50 store locations across Arizona, California, Florida, Georgia, Illinois, Louisiana, Maryland, North Carolina, New Jersey, Nevada, New York, Texas, and Utah.

CHEMIN will be also be available for purchase online.

Connect with CHEMIN on Instagram and visit their website.