Culture
Black woman makes history as first artist to handcraft Superbowl LIX logo
Williams, 26, a member of the Golden Eagles Tribe, created the hand-beaded design to honor the centuries-old Black Masking tradition, highlighting the rich cultural heritage of New Orleans.
Queen Tahj Williams from New Orleans is making history as the first Black woman artist to design both the Super Bowl LIX logo and its theme art.
Queen Tahj Williams Super bowl art
Super Bowl LIX will take place in New Orleans and Williams’ hand-beaded design will be on full display for the world to see.
The NFL says her beadwork will honor the centuries-old Black Masking tradition and highlight the rich cultural heritage of New Orleans.
Hand-beaded design inspired by the Black Masking tradition
Williams, 26, a member of the Golden Eagles Tribe, created the hand-beaded design to honor the centuries-old Black Masking tradition, highlighting the rich cultural heritage of New Orleans.
What is Black Masking?
Black Masking cultural practice involves intricate beadwork on suits worn during festivals like Mardi Gras, celebrating community and resilience, themes reflected in her Super Bowl artwork.
“This partnership is a dream come true and an opportunity to share the beauty of Black Masking culture with the world,” Williams said in a press release issued by the NFL.
How to see Queen Tahj Williams unique artwork
The NFL’s collaboration with Williams aims to showcase New Orleans’ unique culture during Super Bowl LIX.
Photo Credit: NFL
Her designs will be featured on digital game tickets, official program covers, and large public displays across New Orleans, bringing Black artistry to the forefront of the event.
“We knew from the start that we wanted this year’s theme art to capture the essence of New Orleans,” said NFL senior vice president of global brand and consumer marketing Marissa Solis.
“Queen Tahj’s deep connection to her community and extraordinary talent made her the perfect artist for this project.”
Super Bowl LIX will take place at Caesars Superdome in New Orleans on Feb. 9.
Fans can look forward to seeing Queen Tahj’s unique artwork as part of this historic celebration.
For more information on Super Bowl LIX, visit: SuperBowl.com.
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