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In Memoriam

A$AP Yams of A$AP Mob, dead at 26

A$AP Yams, one of the founding members of the hip-hop collective group A$AP Mob, has reportedly died.

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A$AP Yams, one of the founding members of the hip-hop collective group A$AP Mob, has reportedly died. He was 26.

A$AP Yams death details

Born Steven Rodriguez, Yams played a vital role in the foundation of the New York hip-hop crew A$AP Mob, that helped facilitate the rise of both A$AP Rocky and A$AP Ferg.

Music career

Perhaps best known for his extensively updated and curated Tumblr page, Yams also managed to bring his ideas about fashion, music and tastemaking into the real world.

The New York Times profiled him, drawing comparisons between Yams and legendary hip-hop moguls like Puff Daddy, Damon Dash, and Irv Gotti. In the profile, Rocky calls Yams “the mastermind behind the scenes,” and Yams dubs himself as the Yoda to Rocky’s Skywalker.


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Unheard Voices is an award-winning news online magazine that started in 2004 as a newsletter in the Asbury Park, Neptune, and Long Branch, NJ areas to broadening into a recognized Black owned media outlet. The company is one of the few outlets dedicated to covering social justice issues. They are the recipient of the NAACP Unsung Hero Award and CV Magazine's Innovator Award for Best Social Justice Communications Company.

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