OWN’s Belle Collective Birmingham to premiere April 10

OWN is expanding its hit Belle Collective franchise with a new spin‑off, Belle Collective: Birmingham, premiering Friday, April 10 at 9 p.m. ET/PT.

The series marks the network’s first extension of the popular franchise and introduces a new group of influential Southern Belles shaping culture, business, and community in Birmingham, Alabama.

A New Chapter for the Belle Collective Universe

The original Belle Collective series, based in Jackson, Mississippi, built a loyal audience by spotlighting dynamic women redefining the modern Southern Belle. Now, the franchise moves into Birmingham, a rising cultural hub with a growing footprint in beauty, entrepreneurship, and entertainment.

Stormi Steele

Warner Bros.

At the center of the new series is Stormi Steele, founder and CEO of the nationally recognized beauty brand Canvas Beauty. Steele leads a cast of ambitious women who are building businesses, raising families, and navigating friendships while pushing Birmingham’s influence forward.

A Powerful Circle of Birmingham Belles

In the new spin‑off, Steele connects with a circle of driven women who share her vision for elevating Birmingham’s profile. Together, they aim to transform the city into a destination for beauty, innovation, and Black entrepreneurship.

The cast includes:

• Amber Jones, Steele’s strategic CFO
• Tiffaney Jones, a determined entrepreneur
• Funmi Ford, a marketing strategist with a sharp eye for branding
• K’la Inman, a talent manager navigating the entertainment landscape

Each woman brings her own ambitions, challenges, and expectations to the group. As alliances form, tensions rise. Old rivalries, competing business goals, and clashing personalities test the group’s balance.

Themes of Ambition, Family, and Reinvention

Throughout the season, the Belles juggle business growth, motherhood, marriage, friendship, and faith. The series highlights the emotional and professional realities of women who lead in their communities while managing personal reinvention.

Moreover, the show explores Birmingham’s evolution as a city on the rise. Power, influence, and loyalty shape every decision the Belles make as they build their brands and protect their relationships.

A Franchise Rooted in Southern Culture

With its expansion into Birmingham, OWN continues to invest in stories centered on Black women, Southern identity, and community leadership. The new series aims to deliver the same mix of glamour, ambition, and authenticity that made the original franchise a success.