Black and Missing

New Jersey teen vanishes after trip to local deli

JaShyah Moore, 14, of East Orange, was last seen on Oct. 14 at around 10 a.m. after she took a trip to Poppies Deli.

Published

4 years ago

November 7, 2021

UVM Staff

JaShyah Moore

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New Jersey authorities are searching for missing teen JaShyah Moore, who vanished after going to an East Orange deli last month.

JaShyah Moore, 14, of East Orange, was last seen on Oct. 14 at around 10 a.m. after she took a trip to Poppies Deli, according to a release from the city of East Orange.

The teen had earlier gone to the store to pick up items for her family.

East Orange Police Chief Phyllis Bindi says authorities are working closely with the FBI and New Jersey State police, as they continue to investigate and follow every tip that may lead police to find JaShyah.

What happened to JaShyah Moore?

In an interview with TV station WPIX 11, JaShyah’s mother, Jamie Moore, said her daughter initially came home from the deli and told her that she lost the EBT card she used to pay for food.

JaShyah Moore missing

“She came back and she said, ‘Mommy, I lost the card,’ ” Jamie Moore said. She said she told to teen to “backtrack [her] steps” to find the card.

After JaShyah didn’t return home within an hour, Jamie Moore went out to search for her. She said she went to several delis in the area, but could not find her daughter.

Moore eventually flagged a nearby police officer to report JaShyah missing.

“She’s such a smart girl. She would not stay out overnight,” Jamie Moore said. “I know my daughter. She would not want me to worry.”

New Jersey authorities say they have secured surveillance footage from Poppies Deli and U.S. Food Market, another store JaShyah visited before she disappeared.

Description

JaShyah is described as 5 feet, 5 inches tall, 135 pounds. She was last seen wearing khaki pants, a black jacket and black boots, police said.

A $15,000 reward is being offered for any information that can lead to finding JaShyah Moore.

If you have any information on her whereabouts, please contact East Orange Police, please call the EOPD at 973.266.5041, 973.266.5030, 973.266.5060.

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Unheard Voices, an award-winning, family-operated online news magazine, began in 2004 as a community newsletter serving Neptune, Asbury Park, and Long Branch, N.J. Over time, it grew into a nationally recognized Black-owned media outlet. The publication remains one of the few dedicated to covering social justice issues. Its honors include the NAACP Unsung Hero Award and multiple media innovator awards for excellence in social justice reporting and communications.