Pro Standard launches in Amazon’s Store to meet rising demand for culturally relevant sportswear

Stay connected via Google News

Follow us for the latest updates from Unheard Voices

As PRO STANDARD celebrates a decade at the intersection of sport, fashion, and culture, the brand enters its next era with the launch of its full Men’s, Women’s, and Kids’ collections in Amazon’s U.S. store.

About PRO STANDARD

Founded in 2015 by Mike Harris, PRO STANDARD built its name on premium licensed apparel that merges authentic team representation with streetwear aesthetics. With official rights across the NBA, NFL, MLB, NHL, U.S. Soccer, and leading colleges and HBCUs, the brand has redefined what it means to rep your team with style.

Moreover, this new launch with Amazon brings the brand’s signature pieces to a wider audience. It delivers access, convenience, and culture, all with fast, free delivery through Prime.

“We’ve spent 10 years building the premier brand in the sports licensed business,” said founder and CEO Mike Harris.

“Amazon gives us a new lane to grow. It will help amplify our reach to consumers worldwide, making sure every drop and every design connects people back to their team, their hometown, and their culture.”

Store on Amazon

“Amazon Fashion is focused on expanding our premium licensed sports selection for our customers,” said Jenny Freshwater, Vice President of Amazon Fashion and Fitness.

“We’re delighted to add sought‑after styles. An exclusive line from PRO STANDARD to our store, all available with fast, free delivery through Prime.”

Key points from the launch

• PRO STANDARD expands its reach through Amazon’s national platform.
• Prime delivery strengthens access and convenience for fans.
• The partnership supports the brand’s mission to lead licensed sportswear.

Ultimately, the launch marks a major milestone in PRO STANDARD’s push to lead the licensed sportswear space.

PRO STANDARD is live now on Amazon.