Social Justice
Tabitha Brown warns boycotting Target could hurt Black & Minority Businesses
While Brown understands the community’s frustrations, she warned boycotting Target can actually cause more harm to Black and minority-owned business owners.

Beloved content creator Tabitha Brown, who has a collaboration with Target, has released a statement following the retailer’s roll back of DEI initiatives.
Tabitha Brown’s collaboration with Target
In 2022, Brown released four limited-time Target collections comprised of clothing, swimwear, office decor, accessories, kitchenware, food and entertaining essentials. Her newest collaboration focuses on five main categories: grocery, gifting essentials, stationary, kitchen and home decor.
Video Statement on Target rolling back DEI initiatives and programs
In a video posted to her social media platforms on Saturday, Jan. 25, Brown said, “As disheartening as it is for me, I’m not the only one affected by this. It’s for everyone who is a woman-owned business, minority-owned business, and Black-owned business. It’s for so many of us who have worked so very hard to be placed into retail—to finally be seen and [have] a proof of retail because, contrary to whatever the world might tell you, it has been very hard for Black-owned businesses to hit shelves. Which is why it’s such a big deal when we do, and finally land inside of retail. So, it is definitely heartbreaking to feel unsupported.”
Brown continued to speak on the DEI rollbacks adding that she understands the desire to boycott.
“However, I am in business in multiple ways: with Target, with Walmart, and Amazon. I sell Donna’s Recipe, my haircare products on Amazon and in Target, and of course, I have a huge partnership with Target. I sell my seasonings at Walmart. I do business all over. Just like many other people. And what I can tell you is, if we all decide to boycott and be like, ‘No, we’re not spending no money at these organizations,’ listen I get it. And if that’s how you feel, honey, I one thousand percent get it.”
She warned boycotting can hurt Black-owned and minority-owned businesses
While Brown understands the community’s frustrations, she warned boycotting Target can actually cause more harm to Black and minority-owned business owners.
“But, so many of us would be affected. Our sales would drop and our businesses would be hurt. And if any of you know business, it doesn’t just happen overnight—where you can just go take all your stuff and pull it off the shelves. There’s a process. And then, where are you gonna put it? You gotta have a place to store it, and that’s money. Then, you gotta have another place to sell it. Which is almost impossible sometimes. And even if you sell online, it’s a process when it comes to business. And everyone does not have the funds or the means or the availability or the space to house their own products.”
“The thing that concerns me the most—and I want you to hear me and hear me well—if we all decide to stop supporting said businesses and say, ‘I can’t buy nothing from there,’ the business who were affected by the DEI ban, what that does is you take all of our sales and they dwindle down.”
Discover more from Unheard Voices Magazine
Subscribe to get the latest posts sent to your email.
-
Social Justice2 weeks ago
Florida homeowner jailed over HOA dispute over brown grass
-
Community2 weeks ago
North Carolina mourns firefighter Jaywon Lyons as community rallies around his legacy
-
In Memoriam1 week ago
Beloved former N.J. track star Rashaan Richardson, dies; remembered for his spirit and style
-
Education4 days ago
North Carolina college sophomore launches GoFundMe amid tuition crisis
-
Community2 days ago
Georgia community mourns sudden death of 15-year-old athlete Mikah King
-
Social Justice6 days ago
Man injured in violent Florida traffic stop seeks support through GoFundMe
-
New Jersey5 days ago
Hundreds gather in Long Branch, New Jersey to advance unified Black agenda
-
In Memoriam2 weeks ago
GoFundMe created for HBCU scholar who died one semester before getting law degree