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Fashion Is Timeless : Rugged Sophistication – That’s the ‘general idea’

General Idea by Korean designer Bumsuk Choi makes the rugged outdoors look AMAZING!!

Jacket 70s leather Krislloyd

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Rugged Sophistication

Whether trekking through the Alps, getting lost in the Alaskan wilderness, conquering Everest, or simply walking through New York City’s Central Park on a cool Autumn evening- General Idea by Korean designer Bumsuk Choi makes the rugged outdoors look AMAZING!!

Rugged Sophistication

Rugged Sophistication

From wool knit shorts, color infused fur hooded jackets, varieties of modern leg warmers, and body fitting outdoor vests- who knew being outdoors could look so CHIC?

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