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PepsiCo Launches $7 Million Initiative To Help U.S. Communities Hardest Hit By COVID-19

PepsiCo, Inc. and its philanthropic arm, The PepsiCo Foundation, launched an initiative to help communities of color affected by the coronavirus pandemic.

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PepsiCo Launches $7 Million Initiative To Help U.S. Communities Hardest Hit By COVID-19

In response to alarming evidence of the continued disparate, negative impact of the coronavirus, PepsiCo, Inc. and The PepsiCo Foundation, today launched an initiative.

The initiative will provide increased medical and economic aid to communities of color across the country.

The $7 million initiative is to support immediate relief and long-term recovery, according to a press release. 

PepsiCo coronavirus initiative 

The program will provide $1 million each to the National Urban League and UnidosUS to help feed families and seniors, increase medical care and testing.

It will provide funds to expand access to government support and provide technology for remote education and work, with a portion of the funds focused on post-recovery relief.

An additional $5 million will go to local nonprofit partners to provide support and services that meet the specific needs of Black and Latino communities, including:

  • COVID-19 testing and screening
  • Access to affordable nutrition
    Healthcare services
    Education, job training and business resources
  • Economic and childcare assistance
  • Family and senior housing

100,000 grant

The PepsiCo Foundation is also providing a $100,000 grant to the Farmworkers Pandemic Relief Fund.

This will provide critical emergency assistance to America’s farm workers who are supporting food supply during the pandemic, many of whom are vulnerable.

“COVID-19 has once again put a spotlight on the deep-rooted health and economic disparities that have long faced communities of color,” said Steven Williams, Chief Executive Officer, PepsiCo Foods North America.

“In response to this, we’re helping to provide immediate relief and support long-term recovery for Black and Latino communities. But just as these inequities existed well before coronavirus, we will continue to do our part and be a partner to these communities in the months and years ahead.”

Communities of color and COVID-19 

PepsiCo’s investment comes as unemployment and infection rates among Black and Latino communities continue to spike.

Communities of color represent a higher percentage of total COVID-19 infections than they do the national population while the mortality rate for Black and Latino people combined is more than twice than their white counterparts.

This disparity only worsens at the local level—in Milwaukee County, for example, Black populations account for 26% of the population but 70% of coronavirus deaths, and in the Bay Area, Latino residents make up 37% of COVID-19 cases but just 21% of the population.

Additionally, the economic effects of COVID-19 are also falling unequally on these communities. In April, 16.7% of Black and 18.9% of Latino Americans were out of work, compared to a national rate of 14.7%.

For workers of color, especially women, who account for a disproportionate number of “essential” service workers, plans to reopen pose a significant public health risk.

“Across the nation, the burden of COVID-19 is being disproportionately shouldered by Black and Latino communities that are facing higher rates of hospitalization, death and economic hardships,” said Kirk Tanner, Chief Executive Officer, PepsiCo Beverages North America.

“That’s why PepsiCo, our brands and our people have mobilized to offer our support. And we know a crisis of this scale requires a collective effort. We’re calling on our partners and network to support the communities of color that we are proud to serve and where our teams live and work”

Support from PepsiCo is directed to 15 of the nation’s hardest-hit metro areas that have high populations of Black and Latino residents and are among the cities where the company has strong ties and where many of its employees live and serve, specifically: Baltimore, the Bay Area, Boston, Chicago, Dallas, Denver, Detroit, Los Angeles, Memphis, Miami-Dade, Milwaukee, New Orleans, New York City, St. Louis and Washington D.C


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Unheard Voices is an award-winning news magazine that started in 2004 as a local Black newsletter in the Asbury Park, Neptune, and Long Branch, NJ areas to now broaden into a recognized Black online media outlet. They are the recipient of the NAACP Unsung Hero Award and CV Magazine's Innovator Award for Best Social Justice Communications Company.

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Crime & Justice

Paramedic involved in Elijah McClain’s death sentenced to probation, work release and community service

Jeremy Cooper, a former paramedic who injected Elijah McClain with a fatal dose of ketamine, has been sentenced to probation and community service.

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Jeremy Cooper paramedic and Elijah McClain
Elijah McClain and Jeremy Cooper (CBS News)

Jeremy Cooper, a former paramedic who injected Elijah McClain with a fatal dose of ketamine, has been sentenced to probation and community service.

Paramedic Jeremy Cooper sentenced

He had faced up to three years in prison but was sentenced to four years probation, 14 months of work release and 100 hours of community service.

Cooper and another paramedic, Peter Cichuniec, were found guilty of criminally negligent homicide in December in the death of McClain, 23, who was subdued by police and injected with ketamine on August 24, 2019.

Both paramedics had pleaded not guilty to the felony charges. Cichuniec was sentenced in March to five years in prison, the minimum.

Police stop turns fatal

McClain was walking home in August 2019 when the 23-year-old Black man was confronted by police officers who forcibly restrained him. When Aurora Fire Rescue paramedics Jeremy Cooper and Peter Cichuniec arrived, they injected him with ketamine.

He went into cardiac arrest in an ambulance a few minutes later and died three days after that.

The McClain family sued the city of Aurora for Elijah’s wrongful death and received a $15 million settlement.


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Social Justice

Former high school athletic director arrested and charged with using AI to frame principal

A former athletic director of a high school was arrested by Baltimore County Police after allegedly using new technology to impersonate a principal.

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Maryland principal framed Pikesville High School investigation

A former athletic director of a high school was arrested by police in Maryland after allegedly using new technology to impersonate a principal.

Maryland principal incident

In January of this year, we reported that an audio was circulating on social media accusing Pikesville High School principal Eric Eisworth of making racist and antisemitic comments.

After an investigation, authorities concluded the audio was artificial intelligence.

Suspect arrested

Dazhon Darien, 31, was charged with disrupting school activities, after investigators determined Darien faked Eiswert’s voice and circulated the audio on social media in January, according to the Baltimore County State’s Attorney’s Office. Darien’s nickname, DJ, was among the names mentioned in the audio clips he allegedly faked.

Maryland principal accused audio

In the audio, Eisworth allegedly claimed Black students were unable to “test their way out of a paper bag” and made “disparaging comments” about Jewish individuals and two teachers, the charging document said

“The audio clip … had profound repercussions,” police wrote in charging documents. “It not only led to Eiswert’s temporary removal from the school but also triggered a wave of hate-filled messages on social media and numerous calls to the school. The recording also caused significant disruptions for the PHS staff and students.”

Retaliation

Police say Darien made the recording in retaliation after Eisworth initiated an investigation into improper payments he made to a school athletics coach who was also his roommate. Darien is also charged with theft and retaliating against a witness.

Darien was released on $5,000 bond and waived an attorney at an initial court appearance, according to court records.


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Crime & Justice

Exonerated man on a mission to rebuild his life

C.J. Rice, a man who served more than 12 years behind bars for an attempted murder he was falsely convicted of, was officially exonerated on March 18, 2024. He is now on a mission to rebuild his life.

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CJ Rice Charles CJ Rice Exonerated
Charles "CJ" Rice (Photo Source: CNN)

Charles “CJ” Rice was just 17 years old when he was convicted of a crime he did not commit.

CJ Rice Exonerated

Now 30 year old Rice is using the injustice of the last 13 years to galvanize the life he almost spent behind bars after being exonerated and declared legally innocent of the crime he was convicted of in 2013 on March 18, 2024.

According to the GoFundMe, CJ wants to “embrace this opportunity” and become a paralegal.

With the help of Dream.org, the GoFundMe aims to help CJ start a new life with everything from a place to stay to clothes to wear as he builds a new future.

The CJ Rice case

CJ Rice, formally known Charles J. Rice, was convicted in a September 2011 shooting for attempted murder and sentenced to 30-60 years behind bars in 2013.

According to the Pennsylvania Innocence Project, the South Philadelphia shooting left a woman identified as Latrice Johnson, a 6-year-old girl and two others injured.

Johnson called 911 after the shooting and described the suspects as two men running away in hoodies and black sweatpants but couldn’t fully identify them.

Through an initial investigation with victims in the hospital, Rice’s co-defendant, Tyler Linder, was identified as one of the shooters. Detectives interviewed Johnson while she was in the hospital and she identified 17-year-old Rice as one of the shooters running away although she hadn’t seen the teen in a few years. Rice had been friends with Johnson’s son when he was younger, according to the Pennsylvania Innocence Project.

In her description, Johnson said Rice was wearing a hoodie and claimed that she was able to see his full face and long braids poking out the side of the hood. However, Rice’s arrest photo depicted him with shorter cornrows flushed against his head. Despite this, a case against Rice and Linder was built.

According to the Pennsylvania Innocence Project, among the evidence was a theory that the shooting was retaliatory, which wasn’t proven. That’s because Rice was shot and injured a few days prior. It’s alleged the suspects ran from the scene, and Rice’s counsel never used his medical records as evidence to help Rice’s case.

Rice’s case received national attention after CNN anchor Jake Tapper began reporting on it. His father, Dr. Theodore Tapper, is Rice’s former doctor and treated his injuries.

Although it was alleged that the shooters ran from the 2011 crime scene, this is something that Dr. Tapper believed Rice just physically couldn’t do at the time.

Officials believed the 2011 shooting involved gang affiliations, leading the DA’s Gun Violence Task Force to begin their investigation to see whether or not Rice could be re-tried for the shooting or to dismiss the charges in full.

This suggestion of motive and the sole faulty eyewitness identification of CJ led to his conviction on four counts for attempted murder.

A free man

Rice’s defense counsel filed a habeas petition to get CJ out of prison and have his conviction overturned.

On March 18, 2024, the Philadelphia County Court of Common Pleas granted the Commonwealth’s motion to dismiss all charges against Rice, officially making CJ a free man.

Read C.J. Rice’s story


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