Study shows 2025 dating trends will redefine how Gen-Z connects

A new study by BLK, the world’s largest social and dating app for the Black community, has identified dating trends for 2025.

About the study

BLK’s team studied user behavior, engagement trends, and cultural shifts to uncover these emerging patterns.

From the rise of their 420 sticker as their most-used profile tag in 2024 to the growing popularity of app features designed for making friends and building, BLK’s study says these trends reflect the values and preferences of today’s young singles.

BLK’s 2025 dating trends

Check out the BLK’s 2025 dating trends.

“Crew”sing 

In 2025, dating apps are flipping the game. It’s not just about dating—it’s about finding your people. “Crewsing,” not to be confused with cruising is all about hopping on apps like BLK to build your crew. Gen-Z singles are out here looking for everything from new besties to brunch buddies or festival squads. No dating pressure; just good vibes with people who get you.

Hobby Homies

Gen-Z is taking “we have so much in common” to a whole new level. “Hobby Homies” connects singles who vibe over what they love, whether it’s skating, cooking, gaming, or photography. This trend is for anyone who wants that laid-back bond that grows naturally from shared passions. It’s all about meeting people who get your energy—no explanations needed.

Dopamine Dates

Gen-Z is all about sparking joy and connection through new, exciting experiences. With Dopamine Dates, singles are skipping the usual routines and diving into feel-good, unconventional meetups. Whether it’s exploring local street art, trying an escape room, or hitting up an improv night, these dates are designed to release those feel-good vibes and make memories that stick. It’s all about igniting chemistry through shared adventures!

Blaze & Bond

BLK’s 420 crowd, this one’s for you. “Blaze & Bond” is all about meeting up over casual smoke sessions, where the vibe is as relaxed as you are. It’s singles connecting in their element, letting things flow and seeing where the high takes them. It’s chill, it’s low-key, and it’s perfect for those who like to keep things easy and real.

Collabor-dating

For Gen-Z singles, dating and content creation go hand in hand. Collabor-dates are all about teaming up to make TikToks, build photo dumps, or design joint playlists. It’s the ultimate vibe for anyone who loves capturing moments and sharing their story online. These dates turn every outing into a chance to co-create and connect, making dating a collaborative experience worth posting about.

Flex Dating

Gen-Z is all about keeping things casual but impactful, and “Flex Meetups” is the ultimate way to fit dating into their busy lives. Think of it as low-stakes hangouts where you link up for short bursts of quality time, but with a shared goal—like tackling a quick workout together, grabbing a smoothie, or running an errand side by side. It’s spontaneous, real-life dating that lets singles get to know each other without overcommitting, and if it clicks, there’s always room for a longer hang next time.

Freak Matching

Inspired by Tinashe’s viral TikTok track, singles are all about finding someone who matches their energy—whether that’s romantically, sexually, or just in everyday life. Freak Matching is where singles let their unique vibes shine, looking for partners who appreciate both their wild and chill sides. It’s about connecting with someone who’s down for your quirks, whether you’re hitting up karaoke or having a cozy night in. In 2025, it’s less about fitting a mold and more about finding a partner who’s on your wavelength and ready to embrace the full spectrum of you.

Shadow Phasing

Shadow Phasing is the low-key way to test a new relationship. Singles hint at their new boo without going full public, sharing glimpses—a cropped photo here, a hand-hold there. It’s all about building a connection quietly and keeping things private until it feels right, giving the relationship time to grow out of the spotlight.

Offline Only

Gen-Z is bringing back that unplugged life. “Offline Only” is where you put the phone away, look up, and let real conversations happen. It’s a full “do not disturb” vibe—dates without screens, and actually getting to know each other face to face. It’s intimate, it’s real, and it’s a major throwback to a time before the swipe.

Soft Life Standards

Gen-Z women are all about setting Soft Life Standards when it comes to dating. Inspired by influencers like Jayda Wayda and Ari Fletcher and couples like Ciara and Russell Wilson, they’re looking for partners who bring a sense of luxury, respect, and thoughtful indulgence into their lives. From designer fashion, surprise vacations, and new cars to intentional acts of love, they want a partner who’s ready to go the extra mile. It’s about finding someone who celebrates them daily, lifting them up and making life feel effortless and elevated—just like the “soft life” they see online.