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In Memoriam

2‑year‑old daughter of influencer Jamal Morton drowns in backyard pool on Father’s Day

Jamal Morton, a parenting influencer with millions of followers, is mourning the death of his 2‑year‑old daughter, Rose, who drowned in the family’s backyard pool on Father’s Day.

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Jamal Morton parenting influencer and daughter Rose
Jamal Morton and his 2-year-old daughter Rose

ATLANTA — Jamal Morton, a parenting influencer with millions of followers, is mourning the death of his 2‑year‑old daughter, Rose, who drowned in the family’s backyard pool on Father’s Day.

Authorities say the drowning appears accidental, and the Hall County Sheriff’s Office confirmed deputies responded to the home in Hoschton, Georgia.

Parenting Influencer Jamal Morton’s Beloved Daughter Drowns

Morton, 33, known online as J’Amore and Mr. Jay, said in a tribute Rose wandered outside and got into the pool on her own.

Morton called Rose “the best daughter a father could ever ask for” and said losing her is a pain he “wouldn’t wish on his worst enemy.” He told followers he would step away from social media as his family grieves.

He also shared a final message to his daughter: “I hope heaven is real because I can’t imagine you being all alone by yourself… Daddy loves you forever, Rose.”

Morton, a father of nine, often featured Rose in his family‑focused content. He posted Father’s Day photos with his children just hours before the drowning.

Morton’s management team said on Facebook they will temporarily run his social media accounts while the family takes time to grieve.

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Unheard Voices, an award-winning, family owned online news magazine, began in 2004 as a community newsletter serving Neptune, Asbury Park, and Long Branch, N.J. Over time, it grew into a nationally recognized Black-owned media outlet. The publication remains one of the few dedicated to covering social justice issues. Its honors include the NAACP Unsung Hero Award and multiple media innovator awards for excellence in social justice reporting and communications.

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